Special EuroMillions draws expected to deliver over 85% in retail sales uplift


- £115m Jackpot Event draw on 15 September -
- 13 guaranteed UK millionaires on 13 October -
- ALLSTARS programme to support indies continues -

National Lottery retailers can expect a surge in sales and footfall over the next month with two bumper EuroMillions draws – with a combined sales uplift of over 85% predicted. Next Friday’s draw (15 September) will see a huge jackpot of €130 million – an estimated £115 million* – and this will be followed with a special draw next month which will guarantee 13 UK millionaires.

Next week’s £115 million is one of the biggest boosted jackpots ever organised by Camelot and the eight other EuroMillions countries – and is sure to bring about a sales frenzy. And the best part is, if no one scoops next Friday’s massive jackpot, it will continue to roll – resulting in even more amazing sales opportunities for National Lottery retailers.

James Pearson, Head of Retail at Camelot, said: “Whenever the EuroMillions jackpot gets to £100 million or more, we see a huge sales increase – so next week’s special £115 million draw is sure to be a big seller. Retailers should make sure they have their Jackpot Event POS sited to make the most of this fantastic event.

“To keep the sales momentum going, next month, we will make 13 guaranteed UK millionaires on Friday the 13th – a sales opportunity that will definitely not prove unlucky for our retail partners. In addition to the sales commission earned and the footfall generated by selling National Lottery tickets, every ticket and Scratchcard that retailers sell helps contribute to the £30 million raised weekly for UK Good Causes.”

These two massive sales opportunities follow on from the recently-introduced ALLSTARS programme, which has been running over the summer and which aims to help independent outlets make the most of The National Lottery in their store. The first phase of the ongoing programme has seen over 28,000 store visits made, with independent retailers receiving over 100,000 new and additional permanent point-of-sale items – such as pavement signs, floor mats, poster frames and door signs – to help raise the profile of The National Lottery in their store.

*The in-store POS shows an estimated jackpot amount of £110 million – which was the best estimate based on the exchange rate when the POS went to print. The revised estimate of £115 million will show on in-store media screens, TV/radio advertising, etc.

– Ends –

For further information, please contact:
Camelot Press Office: 020 7632 5711

Notes to Editors:

  • Camelot UK Lotteries Limited is the licensed operator of The National Lottery® and is committed to raising money for National Lottery Good Causes designated by Parliament. Camelot is not responsible for distributing or awarding these funds.
  • Each week, Camelot generates an average of £30 million for National Lottery-funded projects – in total, £37 billion has now been raised and more than 510,000 individual grants have been made across the UK, the biggest programme of civic and social regeneration since the 19th Century.
  • The National Lottery has so far awarded over £63 billion in prizes and created more than 4,600 millionaires or multi-millionaires since its launch in 1994.
  • Camelot runs the most cost-efficient major lottery in Europe, with around 4% of total revenue spent on operating costs.
  • National Lottery retailers earn 5% commission for each draw-based game sold and 6% on each Scratchcard sold – as well as 1% on certain prizes paid out in-store. On average, National Lottery retailers earned over £6,500 in commission per store in 2016/17. To date, National Lottery retailers have earned over £5.9 billion in total sales commission.
  • The UK National Lottery is ranked at just 62nd in the world in terms of per capita spend, despite being the sixth largest lottery in the world by sales – clear evidence of Camelot’s longstanding commitment to being a responsible operator (Source: La Fleur’s 2017 World Lottery Almanac).
  • For further information on Camelot, The National Lottery and its games, please visit: www.camelotgroup.co.uk and www.national-lottery.co.uk.
  • Players of all National Lottery games must be aged 16 or over.

You might also be interested in

Interested in finding out more about what we do?