...As Camelot Delivers Another Record Year For The National Lottery.
Best-ever performance underlines Camelot’s position as a world-leading operator.
Camelot today announced that, following another record-breaking year, National Lottery players have now raised £30 billion for the Good Causes since the lottery was launched in 1994.
Announcing the achievement at an event to mark The National Lottery’s 18th anniversary, Camelot Group CEO Dianne Thompson said: “I am immensely proud that National Lottery players have now raised over £30 billion for the Good Causes – an amazing £12 billion more than the £1 billion a year predicted when The National Lottery first started 18 years ago. More than 400,000 individual lottery grants have now been made throughout the UK – the equivalent of 128 awards for every UK postcode district. That’s a measure of the massive, life-changing good that The National Lottery has done – and continues to do – for the UK.”
The landmark £30 billion figure has been reached after Camelot achieved another record-breaking year for The National Lottery, with the company delivering its highest-ever annual returns to the Good Causes and prize payouts to players as it achieved record sales in 2012/13. The year also saw Camelot meet its target of raising £750 million for the London 2012 Olympic and Paralympic Games from sales of specially-designated lottery games – part of an overall National Lottery funding package of almost £2.2 billion towards the Games.
Camelot succeeded in growing total National Lottery sales in the year to 31 March 2013 to an all-time high of £6,977.9 million, an increase of 6.9% on the previous year. This outstanding performance – in the face of continuing tough economic conditions and within a wider context of lower lottery sales growth worldwide – reinforces the company’s status as one of the world’s most consistently successful lottery operators.
With less central and local government funding available, and organisations throughout the UK anxious about future funding, Camelot delivered a record £1,951.3 million¹ to National Lottery Good Causes over the year, a 6.9% increase on 2011/12. Camelot also paid out an all-time high of £3,697.6 million in prize money during the period – taking the total amount that The National Lottery has paid out in prizes since launch to over £47 billion. A record 365 millionaires – the equivalent of one a day – were created in 2012/13, bringing the total number of National Lottery millionaires made to date to more than 3,300.
The record results once again underline the ongoing effectiveness of Camelot’s strategy for long-term, responsible growth, which aims to encourage many people to play but to each spend relatively little. This approach has now seen Camelot grow total National Lottery sales by over 50% in the last decade, a period of time that has seen both economic austerity and growth.
However, the UK National Lottery is ranked at just 49th in the world in terms of per capita spend, despite being the seventh largest lottery in the world by sales – clear evidence of Camelot’s longstanding commitment to being a responsible operator. The company’s reputation for selling games in a socially-responsible way received further recognition during the year at the World Lottery Summit where it won the prestigious World Lottery Association Responsible Gaming Award.
Andy Duncan, Managing Director of Camelot UK Lotteries Limited, said: “The National Lottery is all about raising as much money as possible for the Good Causes and creating millions of winners. With almost £2 billion delivered for the Good Causes, over £3.6 billion paid out in prizes and 365 new millionaires – that’s one every single day – The National Lottery broke all records in 2012/13. Together with the stunning success of London 2012, which was only made possible because of the unique contribution of National Lottery players, we’ve had an extraordinary year.
“Looking ahead, we are determined to build on this year’s successes by continuing to give our players what they want – anytime, anywhere. With record online sales last year, we lead the field of digital lottery innovation and this will remain a key focus as we look to become even more cutting edge across all of our channels. This will ensure that The National Lottery continues to change lives for the better for people and communities the length and breadth of the UK.”
Through steady growth in the number of players, an enhanced range of games to appeal to all tastes, a continued focus on innovation to better reflect people’s changing lifestyles and shopping habits, and ongoing investment in its retail partners, Camelot succeeded in growing sales across the board in 2012/13 – with sales of draw-based games and instant play games across the company’s retail and direct channels up by a combined £452.0 million.
Accounting for 83% of all sales, retail remains the largest National Lottery sales channel. After successfully completing a multi-million pound investment to expand its retail network by a further 8,000 stores as part of its initiative to deliver some £1.7 billion in additional lottery funding to society by 2023, Camelot now works with over 36,700 retailers across the UK. To date, National Lottery retailers have earned over £4.7 billion in total sales commission.
As part of its drive to offer even greater engagement with The National Lottery, Camelot has continued to develop its social media platforms, resulting in its Twitter and Facebook communities more than doubling in size in the past year. The company now interacts with more than 84,000 Twitter followers and over 445,000 Facebook fans on a daily basis, sharing news about games, winners, competitions and exclusive behind-the-scenes-content.
Camelot is also looking to build on the success of last year’s launch of its mobile-optimised version of The National Lottery website. Designed for use across a range of popular smartphones, the mobile site makes it easier for players to play draw-based games, check results and manage their accounts on the move – and underlines the company’s commitment to keep on innovating to give players new ways to enjoy National Lottery games through emerging channels.
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¹ Subject to audit; figures do not include investment returns on National Lottery balances which are reported separately.
For further information, please contact:
Camelot Press Office: 020 7632 5711
Notes to Editors: