8 December 2017
Retailers across the UK are topping up their Christmas wish-lists as a bumper sales period with The National Lottery fast approaches.
The festive windfall will see 200 EXTRA £20,000 raffle winners with Lotto's Christmas Raffle event – just in time for some last-minute shopping as this extra special draw will take place on 23 December.
That means there’ll be 220 winners in total scooping a fantastic £20,000 prize – all on top of the jackpot and the £1 million raffle prize.
And, there’s plenty more than that under the tree as EuroMillions will create 10 millionaires on 29 December, just in time for celebrating the New Year in style.
The new POS for the special Lotto draw is already in-store and will prove a real Christmas treat for retailers who are sure to see a great sales uplift. And retailers can expect a significant sales increase with EuroMillions too, with the New Year draw POS in-store from 27 December.
In addition, the EuroMillions jackpot current stands at an estimated £94 million, so if the jackpot continues to roll into the Christmas period, retailers could be looking at even bigger sales uplifts.
On the Scratchcards side of things, shoppers looking for any last-minute stocking fillers or Secret Santa gifts won’t be disappointed by the four festive games on offer. Our ‘Stocking Filler’ Scratchcard costs £1 and offers a top prize of £5,000. ‘Frosty Fortunes’ and ‘ChristmasCountdown 2017’ – both priced at £2 – offer top prizes of £50,000 and £100,000 respectively. And the £5 ‘Santa’s Millions 2017’ Scratchcard offers a top prize of a fantastic £1 million.
James Pearson, Head of Retail at Camelot, said:
“These special themed National Lottery games and draws will see even more winners over the Christmas period, which is great for players and fantastic news for retailers as we’ll see a spike in sales during this time.
“There’s lots that retailers can start to do now as we get ready for the special draws, such as ensuring that all new POS is out on time and looking great, that media screens are in plain view, and double-checking that their teams are talking about Christmas National Lottery products on offer to customers in-store.
“We’d like to thank all of our National Lottery retailers for their support throughout 2017 and hope this proves to be a cracking Christmas for them. We have even more lined up for 2018, so happy New Year to all and watch this space.”
Notes to Editors: