Best-ever performance driven by resurgent Lotto, thriving Instants and accelerating digital growth
Camelot UK Lotteries Limited (‘Camelot’) today announced record UK National Lottery ticket sales of £7,277 million for the 2014/15 financial year, an increase of £546 million on the previous year. Over the same period, National Lottery Good Causes and players shared a record-breaking
£5,712 million – underlining how, 20 years after its launch, The National Lottery is continuing to transform the lives of individuals and communities across the UK.
In the year to 31 March 2015, Camelot raised £1,796 million (excluding investment returns) – more than £34 million each and every week – for the Good Causes, taking the total delivered to date to over £33 billion. National Lottery funding has now enabled more than 450,000 awards to be made across the UK – an average of 144 grants for every postcode district in the UK. Over the same period, Camelot awarded £4,043 million in prize money to players – taking the total paid out to date to over £55 billion and the total number of lottery millionaires to more than 3,800.
Camelot’s outstanding performance over the year was driven by strong sales of its resurgent flagship Lotto game, which, following its successful re-launch in October 2013 after a decade of decline, has now enjoyed two years of consecutive growth. Camelot also succeeded in growing sales of instant play games to an all-time high of £2,628 million, an increase of £487 million on the previous year. This was driven by the launch of over 70 innovative new Scratchcards and online Instant Win games, higher prize payouts and the completion of the company’s roll-out of around 10,000 standalone terminals to satisfy untapped demand for National Lottery Scratchcards.
The work carried out by Camelot to transform its digital services has also seen sales flourish. The company’s successful launch of a major new online and mobile platform in September has revolutionised the way players interact with National Lottery games across all devices, with sales through smartphones and tablets soaring by over 60% on the corresponding period last year and now accounting for over a third of all interactive sales.
Andy Duncan, Chief Executive of Camelot UK Lotteries Limited, said:“The National Lottery is all about changing lives – for the hundreds of thousands of beneficiaries of lottery funding and for all of the winners we create. Having raised almost £1.8 billion for National Lottery projects and awarded over £4 billion in prize money to our players during the year, we’re delivering on that promise.
“Our success will continue to be driven by our focus on digital transformation, innovation, and offering our players an enhanced game portfolio and even greater convenience. We want to build on this year’s record-breaking performance, and deliver even more for winners and society in the years to come.”
Total ticket sales and all related financial results figures for 2014/15 are subject to final audit.
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