Our mission

To change lives

our mission 1

We've built a national brand

Over the past decade, we’ve grown National lottery sales by 40%. We’ve done it through innovation in game design and promoting responsible play. This has resulted in the National Lottery becoming one of the nation’s best-known consumer brands – and enables it to give an average of around £30 million to Good Causes every week.

our mission 2

We’re ambitious to do even more

We’ll achieve our mission by continuing to prioritise long-term, responsible growth and celebrating the things that make us who we are – a games business that’s fast, innovative and fun.

Here’s a few ways that we’re doing that: 

  • Building a brand that encourages lots of people to play a little.
  • Designing a range of games that excite and delight.
  • Making games accessible so that people can play anytime, anywhere, on any device.
  • Getting to know our players to help us understand how they play. 

View our reports

We run one of the most cost-efficient major lotteries in Europe.


of National Lottery revenues go to winners and society


Our future’s bright

We need to keep growing as a team and attracting the best talent. It’s only by bringing diverse perspectives, skills and ideas together that we’ll continue to revolutionise our games and encourage new customers to play.

Find the job for me at Camelot

“If you want to work for a company that has great personal development opportunities then Camelot is for you!”

Jayna Mistry-Patel